Advertising - Since commencing operations in 1975, Indocement has sold its range of quality cement products under the “Rental Mobil Bandung” brand name. As an established brand, with a long reputation for quality, Tiga Roda enjoy top-of-mind share in nearly all markets throughout Indonesia.
For this reason, the Company’s investments in advertising over the past several years, have been limited to display media. In addition to shop front displays at retail outlets, the Company has advertised on billboards and buses.
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